How often have you said to yourself “If only I knew the secrets to growing my business faster like the big companies do?”

Well, I can tell you that every business says that at some point in their growth and I would be lying if I didn’t tell you that I too struggle with that exact question sometimes, but then I remember that almost every business has gone through that phase. I know it will shock you when I say that even the multi-billion-dollar companies were once small and had to find innovative ways to grow.

I’ve worked in very small (<10 employees) businesses, and I have worked in multi-billion-dollar companies with thousands of employees and the funny thing is that large companies have the same issues as the small ones – the only difference is that they have brand recognition and go after larger contracts given they can “prove” that they have performed well in the past.

What if you knew that some of the newer technologies that are on the market now can help even the playing field? What if I was to tell you that there are tools that will help you cross-post social media content? Prospect for you? Validate email and SMS text numbers before you hit send? Drive traffic to your social media pages and website? What if I told you that some of these products are much cheaper than hiring yet another Sales Executive or Marketing personnel?

Marketing Automation

Let’s spend some time reviewing the processes, techniques, and technology that you already have in place and explore the realm of marketing automation. There are thousands of tools on the market – each trying to get their own slice of the pie. Many are very expensive, time-consuming to set-up, and require you to staff someone to just provide care and feeding. What I propose, is that if this path is right for you, we take a look at some of the other tools – the ones that don’t require you to be a million-dollar company to implement and maintain. We can help you implement the product, and I bet you’ll be pleasantly surprised at the results. We have independently reviewed tons of these tools and hand-selected some of the top performers that don’t require an enterprise-level budget to implement.

Marketing Materials and Branding

It’s amazing how quickly our marketing materials become dated, our brand becomes stale, or we need to incorporate a new service/product offering into our business. We used to have to have a marketing department or at minimum marketing person on staff to handle the constantly changing dynamics of our vertical to ensure that our new offerings are properly introduced to the market and that our brand remains current.

What if I was to tell you that while some of that remains, there are easier, faster, and cheaper ways to handle this than adding yet another person to your company to help with marketing? Reach out today and we can help you figure out the best path forward.

Sales

Another area that is often overlooked is the efficiency of the Sales and Business Development process surrounding prospecting, pipelining, lead capture, proposal development, copy-editing, and compliance. It’s amazing what tools and products are available now to help with these activities. From AI-enabled CRMs, automated sales funnels, prospecting agents, GPT-based proposal writers, compliance bots, and many more.

The key to most of these is having a solid foundation on which to place them through documented business processes, business value statements, past performance citations that are easy to find, and finding the product that integrates well into your existing technology stack. I know how difficult some of these can be, but don’t fret – we’ve seen it before and know how to help you through it. From assisting with proper organization of your corporate materials to make it easier to adopt tools, to helping you select which ones make sense for your business, we are here to help.