Who we are
Last updated: April 17, 2025
This Privacy Policy explains how Auroral Insights (“we”, “us”, or “our”) collects, uses, shares, and protects your personal information when you visit our website www.auroralinsights.com or submit information via our contact form.
1. Introduction
We are committed to protecting your privacy and complying with applicable data protection laws in the United States and the United Kingdom, including the California Consumer Privacy Act (CCPA/CPRA), the UK General Data Protection Regulation (UK GDPR), and the Data Protection Act 2018.
2. What Personal Data We Collect
We may collect the following information when you use our contact form:
- Name
- Email address
- Any information you voluntarily provide in your message
We may also collect technical data (such as IP address, browser type, and cookies) if applicable.
3. How and Why We Use Your Information
We process your data for the following purposes:
- To respond to your inquiries and provide customer support
- To improve our website and services
- To comply with legal obligations
Lawful Bases for Processing (UK GDPR):
- Your consent (when you submit the contact form)
- Our legitimate interests (to respond to your requests)
- Compliance with legal obligations
4. Your Rights
UK Residents (GDPR/Data Protection Act 2018)
You have the following rights regarding your personal data:
- Right to be informed about how your data is used
- Right of access to your data
- Right to rectification (correct inaccurate data)
- Right to erasure (“right to be forgotten”)
- Right to restrict processing
- Right to data portability
- Right to object to processing
- Rights related to automated decision-making and profiling
US Residents (CCPA/CPRA)
You have the following rights regarding your personal information:
- Right to know what personal information we collect, use, disclose, or sell
- Right to access your personal information
- Right to request deletion of your personal information
- Right to opt out of the sale or sharing of your personal information (not applicable if we do not sell/share)
- Right to non-discrimination for exercising your privacy rights
To exercise any of these rights, please contact us at privacy@auroralinsights.com.
5. Data Sharing and Transfers
We do not sell or rent your personal information. We may share your information with trusted service providers who assist us in operating our website and services, under contractual obligations to protect your data.
If we transfer your data outside the UK or US, we will ensure appropriate safeguards are in place as required by law.
6. Data Security
We implement reasonable technical and organizational measures to protect your information from unauthorized access, loss, or misuse.
7. Data Retention
We retain your personal information only as long as necessary to fulfill the purposes described in this policy or as required by law.
8. Cookies and Similar Technologies
We use cookies and similar technologies to enhance your experience on our website.
9. Automated Decision-Making
We do not use your information for automated decision-making or profiling that produces legal or similarly significant effects.
10. Children’s Privacy
Our website is not intended for children under 13. We do not knowingly collect data from children.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The latest version will always be posted on this page with the updated date. For CCPA/CPRA compliance, we update at least every 12 months.
12. Contact Information
If you have questions or wish to exercise your privacy rights, please contact us at:
- Email: privacy@auroralinsights.com
- Address: 109 Terra Hts, Cobleskill, NY 12043, United States
For UK residents: If you have concerns about our data practices, you may contact the UK Information Commissioner’s Office (ICO).
13. Data Protection Officer
If required, our Data Protection Officer can be contacted at: privacy@auroralinsights.com.